When to Hire Help in Your Lash Studio: Scaling Smart

Scaling Smart: When to Hire Help in Your Lash Studio

You’ve done it—you’ve launched your lash studio, built a loyal clientele, and your calendar is starting to book out weeks in advance. You’re working hard, growing fast, and now you’re wondering...

Is it time to hire help?

Scaling your lash business can be exciting—but it’s also a big step. Whether you’re considering an assistant, a fellow lash artist, or front desk support, this guide will help you know when and how to expand your Honest Lash studio without burning out or overextending yourself.

Step 1: Know Your Goals

First, ask yourself:
Do I want to increase client volume?
Do I want to free up time in my schedule?
Am I looking to expand into multiple suites or locations?
Do I want to eventually step back and manage vs. lash full-time?
Knowing your goal helps you decide who to hire and why—and sets the stage for long-term success.

Signs You’re Ready to Hire

If any of the following feel familiar, you might be ready to bring on help:
You're consistently fully booked and turning away new clients
You’re working 6+ days/week just to keep up
You're falling behind on admin tasks, like marketing, inventory, or booking
You want to offer more services (brows, tints, lash lifts) but don’t have the time
You're planning to open a second suite or location

Who Should You Hire First?
There’s no one-size-fits-all. Here are common first hires for lash studio owners:

1. Studio Assistant (Part-Time or On-Call)

Helps with cleaning, inventory, retail display, prepping kits, managing supplies, and assisting with booking or client intake.

Best for: Overwhelmed solo artists who want to focus on lashing without the busywork.

2. Another Lash Artist

Allows you to serve more clients, offer more hours, or expand to a second room or suite.

Best for: Fully booked owners ready to duplicate their services and grow revenue.

Pro Tip: Use Honest Lash University graduates or apprentices as a talent pipeline!

3. Front Desk / Client Coordinator

Even part-time help at the front can improve client experience, reduce no-shows, and allow you to upsell memberships or retail more consistently.

Best for: Lash bosses juggling too many hats or managing multiple service providers.

Can You Afford It?

Before hiring, ask:
How much new revenue would I need to break even on this hire?
Will this hire allow me to open new appointment slots or add services?
Do I have consistent demand or is this a short-term spike?
Run the numbers: If you're turning away 5 clients a week at $100 each = $2,000/month in missed revenue.
If hiring help enables you to capture that revenue (even partially), it can pay for itself quickly.

Tips for a Smooth Hiring Process

Start with a trial or hourly position
Use clear onboarding, expectations, and policies
Train them using your Honest Lash service standards
Use our Honest Lash templates for SOPs, service flow, and client care
Always protect your brand and client experience first

From Solo Artist to Beauty Boss

Hiring help doesn’t mean giving up control—it means creating space to grow. Whether it’s more time with your family, more revenue from your studio, or the ability to scale into a second location, bringing on support is a smart move when done intentionally.
Honest Lash owner-operators have flexible licensing, so you can grow at your own pace—your way.