What Does ‘Turnkey Business’ Really Mean? (And Why It Matters)

What Does ‘Turnkey Business’ Really Mean? (And Why It Matters)

You’ve probably seen the phrase “turnkey business opportunity” before—especially in the world of franchising or salon ownership. But what does turnkey actually mean? And why should it matter to you as a beauty professional?

At Honest Lash, we’ve built a true turnkey system for aspiring lash entrepreneurs. If you're a licensed esthetician, cosmetologist, or beauty lover ready to become your own boss, here's exactly what a turnkey business offers—and why it makes launching your dream lash studio faster, easier, and more successful.

What Is a Turnkey Business?

A turnkey business is a fully developed and ready-to-launch business model that requires minimal setup or decision-making from the new owner. In other words, it’s a business that’s “ready to turn the key and go.”

You’re not starting from scratch. The concept, brand, tools, and systems are already in place—you just plug in, personalize, and launch.

The Honest Lash Turnkey Experience

With the Own Your Own Honest Lash program, we’ve taken the guesswork and stress out of launching a lash business. For a one-time $5,000 investment, we provide everything you need to open your doors in just a few weeks.

Here’s what “turnkey” means in real life with Honest Lash:

1. Studio Setup Made Simple

We help you secure your own salon suite at top locations like Sola, Phenix, or My Salon Suite, and guide you through the leasing process. No need to design or build out a space from scratch.

2. All Equipment Included

Your license comes with:

A reclining lash chair

Rolling cart for tools

Professional lash light

Lash trays, adhesives, tweezers, and sanitation supplies.

All shipped straight to your suite and ready to use.

3. Brand & Marketing Toolkit

Skip the DIY designs. We give you:

Honest Lash branded signage

Service menus and social templates

A booking page integrated with your scheduling software

Launch graphics to start attracting clients day one

4. Built-In Training with Honest Lash University

You’ll receive access to our comprehensive lash education, including:

Lash extensions (Classic, Hybrid, Volume)

Lash lifts, tints, and brow design

Client retention, aftercare, and service pricing Even if you’re new to lashes, we’ll teach you what you need to succeed.

5. Business Playbook & Ongoing Support

From how to price your services to how to run a grand opening special, our
business playbook walks you through every step. Plus, you’ll have access to our support team and community of Honest Lash owners.

Why Turnkey Matters (Especially in Beauty)

Launching a beauty business can be overwhelming—permits, branding, equipment, marketing, and more. Without guidance, many professionals waste time, overspend, or give up before they ever get off the ground.

With a turnkey system like Honest Lash, you get:

Speed to market – Launch in 60–90 days, not 6–12 months

Lower startup stress – Everything you need is already thought through

Consistency – A proven system that works, with branding clients recognize

Support from day one – You’re not alone in your journey

Turn the Key. Build Your Future.

At Honest Lash, turnkey isn’t just a buzzword—it’s a promise. We’ve done the heavy lifting so you can focus on what you do best: serving clients, building confidence, and creating a business you love. If you’re ready to open your own studio without starting from zero, this is your sign to take the leap.

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