Sunday, March 30, 2025
When most lash artists think of growing their income, they focus on booking more clients or raising service prices. But there’s a hidden revenue stream that often gets overlooked—and it’s one of the easiest to implement: retail aftercare products. As a lash professional and Honest Lash entrepreneur, offering the right aftercare isn’t just good for your clients—it’s great for your bottom line. Here's how retailing lash-safe products can boost retention, build trust, and increase your profits—all while enhancing your brand.
Why Aftercare = More Than a Bonus
Lash extensions are a luxury service, and they require proper care to last. Most clients want to do the right thing—they just don’t know how unless you teach and equip them.
Selling aftercare products:
Improves lash retention (happy clients = loyal clients)
Reduces early fallout and service complaints
Positions you as a professional who cares about results
Builds an additional stream of income with every appointment
What to Offer in Your Lash Aftercare Line
At Honest Lash, we make it easy for professionals to carry salon-quality, lash-safe products that are both effective and beautifully branded.
🧴 Honest Lash Foaming Cleanser
A gentle, oil-free lash wash that removes makeup, oil, and debris without breaking down adhesive. Comes with a soft cleansing brush.
💧 Honest Lash Extension-Safe Serum
Supports the strength and health of the natural lashes while extending retention.
🖌️ Lash Wands & Aftercare Cards
Branded spoolies and easy-to-follow aftercare instructions help clients maintain their lashes between fills.
🎁 Honest Lash Aftercare Kits
Pre-bundled kits with cleanser, brush, spoolie, and instructions—perfect for upselling or gifting to first-time clients.
How Retail Grows Your Business
💡 Higher Per-Client Revenue
If just 10 clients a week buy a $25 cleanser, that’s $1,000/month in retail sales—without extending your service hours.
💡 Improves Results = Better Reviews
Clients using aftercare correctly will have better retention, better results, and fewer touch-up issues. That means more referrals and 5-star reviews.
💡 Builds Brand Loyalty
When clients use your recommended products at home, they associate their results with YOUR expertise—making them less likely to jump to another tech.
How to Sell Without Feeling Salesy
Selling retail is just educating with confidence. Here’s how to do it naturally:
Talk about aftercare during the service: “To get the best retention, you’ll want to clean your lashes daily. I’ve got a lash-safe cleanser that makes it super easy.” Display products where clients check out or take selfies.
Include aftercare in your menu as an add-on: “Full Set + Aftercare Kit = $215”
Follow up with reminders or reorder links between fills.
Make Retail Part of Your Honest Lash Brand
As an Honest Lash professional, you’re backed by a trusted brand. Use our curated product line to maintain your studio’s quality, aesthetic, and client experience. Want a monthly supply of aftercare products delivered to your door? Join our Suite Success Membership for exclusive discounts and inventory support.
Small Products, Big Profits
You don’t need to overstock shelves or build a beauty store to benefit from retail. A few high-quality, lash-safe products that solve a real problem will drive revenue and loyalty—all while helping your clients feel cared for between visits.