How to Launch Your Lash Studio in 90 Days or Less

Dreaming of opening your own lash business but not sure where to start—or how long it’ll take? Good news: with the Own Your Own Honest Lash program, you can go from idea to grand opening in 90 days or less. This isn’t a drawn-out, complicated process. We’ve streamlined every step to help beauty professionals like you launch fast, earn quickly, and build confidently. Whether you're a licensed esthetician, lash artist, or recent grad, here’s your step-by-step roadmap to becoming a studio owner in just three months.



Week 1–2: Commit to the Dream



✅ Secure Your Spot
Purchase your $5,000 Honest Lash license to officially begin your journey. This unlocks your full startup kit, business playbook, and access to the support team.



✅ Submit Your Intake Form
Share your goals, background, and ideal studio location so we can personalize your launch strategy.



✅ Review Welcome Guide & Playbook
Get familiar with the Honest Lash brand, standards, and launch sequence. You’ll receive tools to start planning everything from services to pricing.



Week 3–4: Location & Logistics



✅ Choose Your Studio Location
Work with our team to identify your top markets. We partner with salon suite providers like **Sola, Phenix, My Salon Suite**, and more to find the best match for you.



✅ Negotiate & Lock In Your Lease
We assist in lease negotiation so you’re confident signing your suite agreement. You’ll know your move-in date and plan accordingly.



✅ Customize Your Studio Layout
Decide where your chair, lighting, branding, and cart will go. Our setup guide makes it easy to visualize your new workspace.



Week 5–6: Training & Certification (If Needed)



✅ Complete Your Lash Training
Already licensed? You’re good to go. Not licensed yet? Enroll in **Honest Lash University** or complete your state-approved lash training.


✅ Brush Up on Business Essentials
Use our included tools to polish up service menus, client scripts, aftercare guides, and booking system setup.



Week 7–8: Branding & Studio Setup



✅ Receive & Unbox Your Equipment Package
Your salon chair, lash cart, service light, and lash starter kit will be delivered to your suite. Start organizing and decorating your space.



✅ Install Branded Materials
From signage to printed menus and booking links, we provide everything to make your suite look polished and professional from day one.



✅ Set Up Booking Platform & Social Media
Our team will help you set up a business booking page, Google listing, and branded Instagram account.



Week 9–10: Pre-Launch & Practice



✅ Run Soft Launch Appointments
Invite friends, family, and models to practice services and test your flow. Use this time to refine your timing, service scripts, and booking system.



✅ Promote with Social Templates
Use our pre-made launch graphics and promo templates to build buzz in your area and book your first paying clients.



✅ Join the Honest Lash Community
Get connected with other owners, share tips, and feel supported through every milestone.



Week 11–12: Grand Opening!



✅ Officially Open for Business
Host your grand opening with confidence—your space is set, your services are dialed in, and you’re ready to serve clients and grow your income.



✅ Start Building Your Client Base
Use referral programs, membership offerings, and retail sales to generate recurring income and loyal clients.



✅ Track Progress with Your Playbook
Monitor your bookings, earnings, and goals to stay on track and scale up when ready.


Your Lash Business—Launched in 90 Days or Less

With Honest Lash, you don’t have to wait years—or even several months—to become your own boss. Our proven system gives you everything you need to start smart, grow fast, and feel supported every step of the way. Whether you’re looking for a side hustle or a full-time career, launching your studio in just 90 days is 100% possible—and we’re here to help you do it.